The Success of Youtuber Books

enhanced-25908-1429647071-12When you are subscribed to many American or English youtubers, then you know you can find them on every social media: Facebook, Instagram, Twitter, Tumblr and SnapChat. But what is also remarkable, is that some of them published their own books. And this number is growing.

Starting in 2014, a few Youtubers published books about their life or other things that they thought would be interesting. For example, The Pointless Book by Alfie Deyes, which already got a second version in March of 2015, and Girl Online by Zoe Sugg. (Buzzfeed, 2015) Today, almost every bigger Youtuber released a book, many of them were really successful, with recordbreaking sales. Girl Online became the fastest-selling book from a debut author.  (The Guardian, 2015)

The success of these books is obviously because of the popularity of the authors. Youtubers have many followers on Youtube and other social media. I highly doubt they would be this successful without their social media. As obviously, they use their social media to promote their books, for free. With this they reach millions of potential buyers, so for them it is an easy way to earn some extra money. For example, Zoe Sugg has over 3.8 million followers at Twitter and this is no exception, many Youtubers have a number of followers like this. And it does not stop there as many other Youtubers will tweet about it as well, which will give the books even more positive attention.

If you are interested in the numbers of sales, here are some examples of debut week sales of Youtuber books. (Superfame.com)

  • Zoe Sugg – Girl Online : 78109 copies
  • Alfie Deyes – The Pointless Book : 15330 copies, The Pointless Book 2: 11939
  • Tanya Burr – Love, Tanya : 15117 copies
  • Joe Sugg – Username: Evie : 13745 copies
  • Marcus Butler – Hello Life! : 6551 copies

Do you follow many Youtubers and have you ever bought a book of them?

References:
http://www.theguardian.com/childrens-books-site/2015/oct/14/video-killed-the-book-star-the-rise-of-the-youtuber-author
http://www.buzzfeed.com/tonkagal101/the-ultimate-guide-to-the-youtuber-book-releases-87na#.suppDdLpR8
http://www.vice.com/read/how-are-youtubers-going-to-change-the-publishing-industry-042 http://superfame.com/post/joe-sugg-username-evie-book-sales-charts/

Pewdiepie

I guess you’ve all heard of the YouTube celebrity Felix Kjellberg A.K.A. Pewdiepie. If not, he is the most subscribed YouTuber with an astounding 40 million subscribers, mostly playing ‘indie’ or unpopular videogames while live commentating the event. In 2015, his annual income is estimated to be 4 million dollars a year and his net worth is estimated around 16 million dollars. And he’s only 25 years old! (Net Worth 2015)
Where does all this money come from?

First, let me freshen up your memory by explaining the phenomenon called ‘Social Commerce’. “Simply defined, social commerce is the fusion of social media with e-commerce or basically the concept of word-of-mouth applied to e-commerce.” (Marsden 2010)
So, in the case of Pewdiepie’s channel there are some signs of social commerce. For example, every month Pewds gets a package containing several collector items which are all related by theme, like ‘Villains’. He unboxes the items on screen and comments on them. At the end of the video he advises people to also buy these ‘Loot Crates’. The video below is one of the examples of this word-of-mouth on his channel.

Another important way companies gain a lot of awareness is when Pewdiepie plays their game. Then, the so-called Oprah effect comes into force. The Oprah effect is the effect that an appearance on a famous show can have on a small business. (Investopedia 2015) Because Pewdiepie nearly has 10 billion views, a recommendation can have a significant influence on the game developers.

Not a lot of people know that Pewdiepie actually is signed under Maker Studios, a company owned by Walt Disney, which produces videos for channels on YouTube. (Maker Studios 2015) The funny thing is, Pewdiepie says in his videos that he never gets paid to promote the videogames he plays. (YouTube 2015)

Is he telling the truth? Or is he lying and exploiting all of his subscribers? That making money is his main motive?
What do you guys think?

References:
– Investopedia (2015) Oprah Effect http://www.investopedia.com/terms/o/oprah-effect.asp
– Maker Studios (2015) Makers http://www.makerstudios.com/makers
– Marsden, P. (2010) Social Commerce: Monetizing Social Media, Hamburg: Syzygy.
– Net Worth (2015) Pewdiepie http://www.the-net-worth.com/2015/05/pewdiepie/
– YouTube (2015) Pewdiepie https://www.youtube.com/user/PewDiePie/

“Relaxing” post!

In the end of our course I am not going to make your brain boil, some fun! I would like to use advice of majority professionals in SMM: to make a message or post interesting, it should be relatively short and include some graphics. Here we go!

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Some facts about Social Media:

  • Only on Twitter it is possible to build map of users connections. Why? TO understand who to get to a person, using the shortest way
  • Only on Facebook it is possible to set an online shop with associated payment system and feature of direct video conversation with customers
  • Only on Google+ you may create events, where may be up to 10 participants and unlimited audience
  • Only on Twitter it is possible to get feedback from a lecturer online via translation of tweets with an event hashtag on a big TV or screen
  • Only on Facebook it is possible to have up to 6 people video chat
  • Only on Vkontakte you may find the largest (free) collection of music and videos. Search is possible through entering not just titles, singer names or whatever… but also preference search – “Show similar” and recommendations search
  • Only on YouTube you may create personal TV-channel, which broadcasts your performance online and then save it on a server
  • Only 5% of companies are satisfied with the quality of employees’ work on social media

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Thank all of you, guys! I had a lot of fun and got some interesting aspects of business presence in Social Media and Networks. As I’m going to set my business this or next year, I’ll use a lot of it!

Ting Li! Thank you, of course! It is a good course and not easy to keep up with fast changing environment, however, you do. Thank you, again!

Google’s Disavow Link Tool

Almost every week there is news from or about Google. This month, Google launched a disavow link tool. It is a new tool webmasters can use to fight spam or to clean up after a bad SEO campaign. A SEO campaign stands for ‘Search Engine Optimization’. In short, it is the process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid search results. Disavowing is the same as disclaiming, so you deny that the links is there.

The tool comes with a warning. (Quote:) Google’s head of webspam team, Matt Cutts, said that most webmasters will not have a use for the tool. For instance, if you run a Mom & Pop shop and do your own SEO, you may not need it, especially if you religiously follow Google’s webmaster guidelines. However, if you are a small business that hired an SEO firm to manage your search engine optimization and found out later that the SEO company used questionable tactics that you weren’t aware of and didn’t approve, then the Disavow Link Tool might be very important to you. (end quote)

It is important to remove bad inbound links to your website, before you use this tool. If you would like to know how it works, check the following site: http://www.seroundtable.com/google-disavow-link-tool-15848.html

Most sites won’t have to use the tool, because they don’t have the wrong links. The primary purpose of this tool is to help clean up if you have hired a bad Search Engine Optimization or made mistakes in your own link-building. First contact the sites you know that are bad-linking. You should first ask them to delete the bad links from their site. By doing so, you are protecting your site’s image, because people will no longer find spam links and jump to conclusions about your website or business. If this doesn’t work, and you’re not able to get the bad backlinks down, you could/should use the Disavow Links tool.

In the following video, a man called Matt, explains the tool in a few minutes:
http://www.youtube.com/watch?v=393nmCYFRtA

Sources:
http://socialmediatoday.com/carolinemelberg/919986/google-s-new-disavow-link-tool
http://www.seroundtable.com/google-disavow-link-tool-15848.html
https://www.google.com/webmasters/tools/home?hl=nl&siteUrl
http://www.youtube.com/watch?v=393nmCYFRtA

Successful Marketing Campaigns on Social Media

During class today we discussed about successful social media marketing campaigns like Starbucks, IKEA and Target Corp. By curiosity I started searching on the web looking for more social media campaign examples. There are a lot of awesome ideas about how to use social media for your company!

One of my favourite I want to share with you guys is from Dunkin’ Donuts.

Dunkin'Donuts

I also found a funny commercial from Evian. This was a remarkable campaign, because most companies first air a commercial on TV and then post it later on the internet. Evian unleashed a funny viral video campaign online and it packed out really good! Their online campaign gained a huge amount of positive reactions on youtube. Now (or not anymore, because it’s ‘old’) you can see the commercial on TV.

Seeing this, it looks like online campaigns have more or less (or even more!) the same  effect than TV. And considering the fact that maybe the costs of using the internet is lower, do you think companies are going to use online campaigns instead of TV? Or will broadcasting on TV be just as attractive in the future? I hope the first one, than I can watch my programs without any disturbances of commercials!!

Ps. In my reaction I promised to post the commercial about dangers of chatting I referred to. Click here to see the youtube video! It’s a dutch commercial, so I hope the internationals among us understand the message of the video :-).