Social Media and Gaming

“Gamers are loners.”, “Gaming is not social.”, “Everything was better in the past.”
In the old days, when kids went to the arcade, they went with friends. These days, kids lock themselves in their rooms alone with their gaming device. That isn’t social, or is it?

Sony and Microsoft don’t agree with these statements. Their latest products, respectively the Playstation 4 and Xbox One, have social media integrated. They blend the online and offline world. For example, when a friend finds a legendary item while playing ‘single player’, the position of this item appears on your single player map too.
While playing a videogame you can also stream your gameplay live. This way your friends can watch you play and via their headsets they can interact with you. There’s even the possibility to aid your friend while using your tablet or phone. (Hunt 2013)

You could say console gamers are finally catching up with PC gamers on the social aspect. Failbetter Games, for example, is pulling people in socially long before Sony and Microsoft did. Failbetter creates unique interactive stories, like Fallen London, “which could be best described as a sort of choose your own adventure story in which you play alongside Facebook and Twitter friends, asking them for help”. (Harper 2013)

Moreover, the crowd-funding website Kickstarter lets both big and small game developers fund their game ideas. This really changes the gaming industry, because fans spread the word themselves via Twitter instead of the developer marketing their games via traditional media. (Harper 2013)

There are countless communities where people spread their love for gaming. People interacting, collaborating and sharing. Building new relationships, maintaining them, even ending some.
It’s like people are all around you, but are they really? Is it the same as having a real person standing next to you, breathing? What is the difference? Do you think people are less social because of these changes in gaming that are supposed to make it more social?

– Hunt, T. (2013) ‘5 Ways Video Game Companies are Leveraging Social Media’. Visited on 4 November 2015 via
– Harper, E. (2013) ‘Insiders Explain How Social Media and Video Games Are Merging’. Visited on 4 November 2015 via


“Relaxing” post!

In the end of our course I am not going to make your brain boil, some fun! I would like to use advice of majority professionals in SMM: to make a message or post interesting, it should be relatively short and include some graphics. Here we go!


Some facts about Social Media:

  • Only on Twitter it is possible to build map of users connections. Why? TO understand who to get to a person, using the shortest way
  • Only on Facebook it is possible to set an online shop with associated payment system and feature of direct video conversation with customers
  • Only on Google+ you may create events, where may be up to 10 participants and unlimited audience
  • Only on Twitter it is possible to get feedback from a lecturer online via translation of tweets with an event hashtag on a big TV or screen
  • Only on Facebook it is possible to have up to 6 people video chat
  • Only on Vkontakte you may find the largest (free) collection of music and videos. Search is possible through entering not just titles, singer names or whatever… but also preference search – “Show similar” and recommendations search
  • Only on YouTube you may create personal TV-channel, which broadcasts your performance online and then save it on a server
  • Only 5% of companies are satisfied with the quality of employees’ work on social media



Thank all of you, guys! I had a lot of fun and got some interesting aspects of business presence in Social Media and Networks. As I’m going to set my business this or next year, I’ll use a lot of it!

Ting Li! Thank you, of course! It is a good course and not easy to keep up with fast changing environment, however, you do. Thank you, again!

A Social Media powered car?

It’s official. I’ve seen it all! I can die happy now.


Apparently, teenagers these days don’t have enough entertaining tasks to perform, so they decided to build a vehicle that runs on social media shares, likes and mentions. Human creativity never ceases to amaze me. I still can’t decide if all the whacky inventors out there are pure geniuses or incredibly bored individuals. Either way, paint me fascinated.

Now, I’m no engineer. I’ve never been behind the steering wheel and I don’t have the slightest clue how a car works, but from my limited understanding, these teens made it so a battery is hooked to the car, which is also hooked to a tablet. Every time someone “likes” their Minddrive organization’s Facebook page, shares something on Twitter or Facebook or simply mentions it, it sends a signal with slowly charges the car’s battery allowing it to run for a little while. The plan being to make it from point A to point B by being powered by shares and likes, without crashing into a tree.

I knew social media had a huge impact on our daily lives, but this is beyond insane. Don’t get me wrong, I think it’s awesome, but I still don’t have my damn flying cars and my jetpack. I shall demand them in every single blog I make, regardless of how many Facebook powered vehicles these bright students create.

Granted, their project is nothing revolutionary. It’s simply an electric car that gets charged the same old way, just slower and on cue. However, the creativity behind the idea is almost as brilliant as social media itself. If anything, it shows us that in today’s modern age, young people’s minds are working like clockwork, twenty-four-seven, always coming up with new ideas and helping us all evolve, at least mentally. And all of this is triggered by social media. The only question is: what’s next?

It better be flying cars and jet packs.




Breaking News: Some famous person unfollowed another famous person. Call the militia!

You know, when I imagined my future when I was 12, I was picturing flying cars and jet packs, not “Tweet” this and “Like” that. I certainly didn’t think I’d be studying it intensely. I thought my life would be more like that of The Jetsons.


But … man oh man has the world has changed in just five or six short years.  The first iPhone is an ancient fossil at this point (2007), writers’ strike against Hollywood studios has left all of us Europeans not giving a hot damn about it (2009), but apparently it was a big whoop in the US of A, and Justin Bieber has finally hit puberty at the age of 19. Too many changes, way too fast!

Aside from your general pop culture shifts in trends, the world has experienced some other adjustments. A few years back I distinctly remember how people with a Facebook account were sometimes mocked for having it. Of course, this is due to MySpace’s popularity and the fact that you could add an infinite amount of junk to your profile in order to make yourself stand out from the rest of your pre-pubescent peers. The argument was that Facebook looked boring, you couldn’t customize every single detail of your profile page, you couldn’t add all the horrible songs you like and most of all you pretty much had to use your real name, like a grown up, instead of something as classy as “SexyBuns26”.

Well, fast forward to 2013, MySpace is as dead as a dodo and they’re desperately trying to cling to whatever relevancy they have left in order to avoid pulling the plug on the whole damn thing. Long story short – Facebook to MySpace is like Ali to Foreman, Luke Skywalker to Darth Vader, Kryptonite to Superman, Math to me.

In fact, things have changed so much that now it makes people scratch their heads when someone says they don’t have a Facebook account. The world has done a 180, then went home, updated its status and all the other planets “Liked” it. Insane! Usually individuals without a Facebook page have their own reasons which make perfect sense, but it doesn’t stop the rest of the world from thinking that this person has killed somebody recently and that’s why they went into hiding. Before you do anything, don’t report them to the police! They’re sane and they don’t like ads shoved in their faces and private information shared all over the web.

Either way, Facebook has become a ginormous part of our lives that we can’t shake off. However, as mighty as Mark Zuckerberg’s spawn has become, Twitter seems to have an effect on pop culture that Facebook doesn’t.

Remember the last few paragraphs? You know, how things have changed, how some social media were considered passe and odd but now they’re overpopulated with users? Good job! You didn’t fall asleep!


Well, friend, the same applies to Twitter. Twitter blew up in the last few years. People love, love, love sharing their boring lifestyles in 140 characters, and it’s the easiest way for a C-list celebrity to promote their Z-list movie without having to pay a dime. Brilliant!

However, in order to truly see Twitter’s power nowadays, you have to look at the backlash Twitter related cases have on the real world. Nobody bats an eye when your roommate tweets that he just tried to light his own farts because he’s bored, but when Miley Cyrus stops following her ex-fiance – everybody goes ape. Bloggers, YouTubers, TMZ (as per usual) act like this came out of nowhere. Nevermind that officially the two have not been seen in the same zip code in half a year, never wearing their engagement rings, it is not official to the world unless they unfollow themselves on Twitter. And when they do? Duck and cover.


The same applies to Jonas Brothers breaking up (I’ll surely miss that band, said no sane person ever), or any other heart wrenching celebrity break up.

So things have changed. An awful lot. At least for modern pop culture.

Friends, the day a single click on some social media website’s “Unfollow” button makes hundreds of Internet enthusiasts to blog, vlog, schlog and schmog about it, is the day we truly have to admit that social media is a monster that the world has never had to deal with before, and we’re only getting started.

Social media has grown so much that unfollowing, unsubcribing or unfriending is the equivalent of walking up to someone and slapping them in front of their mom, and is – sometimes – national news. I’m not sure if that scares or entertains me. Maybe both.

One thing’s for sure though – I’m still waiting for my flying car and my jet pack!

social network apps “Spooky Halloween Edition”

Nowadays we have all kinds of apps make our lives easier. But since we are all doomed to die, some entrepreneurs exploited the social networks by their so-called “after-death” applications.

I will be introducing 2 applications/websites today, I hope you find them a bit spooky =)

First one is

Basically what this application does, it analyzes your previous tweet posts, and try to get a sense of what your next tweet will be about. I tried it a few times; it doesn’t seem to work brilliantly. But, the algorithms that can analyze tweets and tell us what they are about evolving as I am writing this blog post. Who knows what future will bring? Maybe we’ll have a built-in small window on our twitter pages that tells us a few things that we might say in our next tweet with 95% accuracy. That would definitely save us sometime, but… Wouldn’t it be scary?

The next application I’m going to talk about is if-i-die

You might have heard about this one but yet lets watch this small funny introduction video

It might be nice to see someone’s last thoughts but i think it might also create some drama or bigger problems between friends. (Not to forget, it would be a great way to prank others. Lets say one of your best friends is using this app and his trustees are two of your closest friends. You report back to the app saying that your friend died, and their farewell message is up. ) Lets hope this app won’t fail as hard as Facebook beacon did.

Some people say we will have holograms of our loved ones in our houses walking around and talking like as if they are not dead. Some people say your twitter and Facebook page might live long after your gone, and post things themselves as if they have their own minds. Some of these improvements in social media are really making me question about where all these are going.


For this weeks homework assignment I had to read three articles. The articles focus on the topic ‘Diffusion and Social Influence’. I will give a brief summary of the articles and then discuss the main findings. After that, I will compare two examples of social networks related to the topic by identifying their strengths and weaknesses.

The first article is examining how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. The main findings of this article were that designing products with passive-broadcast viral messaging capabilities generate more total peer influence and social contagion than adding active-personalized viral messaging capabilities.

The second article examines how opinion leadership and social contagion within social networks affect the adoption of a new product. The main findings here were that contagion is operating over network ties and adoption is affected by peers’ usage volume, rather than by whether peers have adopted or are prescribing. There’s already an effect if people see the message.

In the last article of this week, microblogging is examined. It’s a form of electronic word-of-mouth (eWOM) for sharing consumer opinions concerning brands. The broad reach of eWOM provides consumers a large clout to infouence brand image and perceptions. The writers concluded microblogging can be viewed as a competitive intelligence source. The more people talk about something, the hotter the subject will be.

The examples I have chosen are Twitter and Facebook. As everyone in class should know these two networks, an other summary of the companies would be overrated. So I go on with the comparison between the two platforms.

The strengths of both Twitter and Facebook are:

  • Pushing information to followers
    With only a few words you can reach a lot of people
  • Easy to follow/like

The weaknesses of both Twitter and Facebook are:

  • You only receive information if you follow or like the company
    Searching for the information is more difficult with Facebook than it is with Twitter

There are also a few differences between the strengths and weaknesses of Twitter and Facebook.

Strength of Twitter

  • Easy to find an opinion using #

Weakness of Twitter

  • Short messages
    Because of the short message, there is less information in a Tweet. This could have a negative effect on peoples behavior because they are not fully updated.

Strength of Facebook

  • More detailed information
    More space to tell the story, including pictures, videos, links and many words. There’s enough space to write down what you want to say.

Weakness of Facebook

  • Antisocial tendencies
    Different studies showed the use of Facebook has a negative effect. Often it’s mentioned as the source of relationship problems. Though, there are studies which suggest exactly the opposite.