Music Videos and Facebook

Today Facebook released a new feature called ‘Music Stories’. Right now it is only available for people who use a iPhone and have an Apple Music or Spotify account. With this new feature you can share the music you like with all your friends. You can post a link of a song you like on your timeline and your friends can listen to 30 seconds of the song.

Facebook

Sharing your music with your friends is not new, many companies tried it before but it never really was a success. Apple tried to do something like this in 2010 with Ping (recode.net). Also Facebook tried it in 2011 with frictionless sharing. Ping failed because Apple and Facebook failed to work together and frictionless sharing was also not a success because people did not want to be annoyed by all the messages of what music their friends were listening to.

The new sharing function is really easy to use and only a small new feature. On Apple Music or Spotify you click on a link that you would like to share a song, you post the link you get on your Facebook, and on Facebook people can listen to 30 seconds of the song. If they have an Apple Music or Spotify account as well and they like the song, they can add it directly to their own playlists. This is a small video to show you how it works.

There is also a possibility that this is the start of something bigger. Facebook has not done a lot with music videos so far, but with ‘Music Stories’ they make a start. Right now all the music videos are on YouTube and especially on the Vevo channels. Vevo is owned by music labels. Right now they need to post everything on YouTube, but this contract expires next year. Also a lot of labels talk about how they dislike YouTube because you can listen to all the songs for free. With Facebook starting to make a move into music videos, maybe we can see Vevo shifting to Facebook in the future?

Kafka, P. (2015), Facebook Lets You Share Music With Your Friend, http://recode.net/2015/11/05/facebook-lets-you-share-music-with-your-friends/.

Facebook vs. Amazon

As of recently Facebook has introduced a new e-commerce feature to their social media platform. Their strategy involves turning your News Feed into an online store by creating a Shopping tab that can be found alongside the Messages and Events tabs. This new feature is Facebook’s attempt at entering new markets and competing with e-commerce giant Amazon. The project is mainly aimed at big brands and gives them the ability to catalogue their merchandise on the social media platform and have customers buy their products directly from the site rather than clicking on an advertisement and being redirected to their own company website. It also provides the opportunity for customers to contact brands and track their packages through messenger, in a similar way that can be done on brand websites.
Screen Shot 2015-11-05 at 2.42.18 PMThere are a number of strengths and weaknesses to this new feature with the first strength being that it allows brands to extend their number of selling platforms, and since Facebook has already established themselves as an effective platform for online communicating and advertising, it makes it very appealing for businesses. Secondly, the feature is free for companies; therefore they are paying nothing for something that will most likely increase their profits. User experience on the mobile application will also improve because unlike traditional advertisements the Shopping feature will have products managed in the same way as photos, which will make them easily accessible and more user friendly. As for Facebook, it means that people will be spending more time on their site rather than users transferring to other websites and; in a positive for Facebook, it will mean that they have greater data collection on their users than anyone else.

However, there are also a number of weaknesses to the feature with the first continuing on from the last point made in the previous paragraph. Facebook will have a significant sized data storage of millions of users, which to everyone else is seen as a major privacy concern. As the feature continues to grow Facebook could also begin to start charging brands for the service and subjecting them to all kinds of rules that could prove to be less beneficial for the companies.

Screen Shot 2015-11-05 at 2.42.06 PM

An interesting question though is what does this mean for amazon? At the moment the feature seems promising and Facebook is clearly a well-established business with a large community, giving it a good starting advantage. However, there are also several other competitors that have moderately successful similar features, but have not come close to taking over amazon, including Google, Twitter and Pinterest. As well as that Facebook has had several failed attempts at entering foreign markets for instance, when they tried to compete with LinkedIn as a professional networking service.

Personally, I do not like the idea, not because it is not a good one, but if Facebook becomes a leader in eCommerce, what’s to stop it from entering other markets. Although there was a failed attempt at competing with LinkedIn as a professional networking site it does not mean it will hinder any plans of Facebook to correct issues and try again. Even then there are many ways Facebook are trying to keep people on their sites for longer, even by introducing hot topic articles. Who is to say that Facebook won’t be the place where you can connect with friends and connect with work or potential employers, shop for clothes, groceries, appliances, catch up on news, internet banking, eventually start doing everything in one place. Where are the boundaries?

Facebook is a business and although I am only one user out of a billion. The idea that everything I need will be in one location; which in theory is convenient. The fact that there is no longer a separation between these different parts of my life is unsettling.

References

  • Facebook introduces new shopping features. (2015, October 12). http://money.cnn.com/2015/10/12/technology/facebook-shopping-feed/index.html
  • Facebook is taking on Amazon with shopping pages. (2015, July 16). http://money.cnn.com/2015/07/16/technology/facebook-buy/index.html?iid=EL
  • Parker, R. (2015, September 22). Facebook’s New Shopping Features, and What They Mean For Your Brand | Return On Digital.

    http://www.returnondigital.com/blog/facebooks-new-shopping-features-and-what-they-mean-for-your-brand

  • Yoffie, D., Slind, M., & Achsaf, N. (2009). LinkedIn Corp., 2008. Harvard Business Review, 1-19.

You mad, bro?

We all have experienced it, or have seen it at least… the internet troll. The one on Youtube that comments on every artist’s videoclip with: Justin Bieber is better than this stupid -insert artist here- The one that had to instigate a fight, what was just a meaningless disagreement about the birds in Mexico. The one that makes a fake account just to mess with people and many more examples of what we now call the Internet troll.

Since social media has been a household phenomenon, these so called ”trolls” are everywhere. On YouTube, Instagram, Tinder, Facebook etc.

An example of this occured in 2014. A 14-year old girl allegedly tweeted this message to the company American Airline.

Twitter Teen 1

Little did she know that, not everyone thought that this was a little joke she was making.

Twitter Teen 2

What Sarah thought was supposed to be an (untasteful) joke, turnt into a serious matter. Soon the police got involved and Sarah learned her lesson.

This is an example of person who is joking around on the internet. Though, joking around on the internet is not a new thing, there are boundaries.

Another example of trolling on the internet is the Dutch internet phenomenon called ”Bangalijst” where people put list of young girls on the internet who may or may not have been sexually active. These lists were spread around Twitter, emotionally harming young girls everywhere and making Dutch parents angry.

Another much recent example is when a football player of the Dutch footballteam posted a photo with some of his teammates. Nobody expected the amount of racially offensive jokes that people posted like: ” All of you are Black Petes” and FC Monkey.

There are many more of these examples and still happening everyday.  Why do people feel the need to say nasty comments about people? Why do people feel the need to bully people on the internet and why do people feel the need to bring someone else down?

An article by Jesse Fox explains why people feel the need to bully someone on social media. Here she gives 8 reasons why:

  1. Anonymity
    Some people have the tendency to believe that they can say anything online and can get away with it. People make up usernames that aren’t linked to their real life so they basically have the feeling that they aren’t being watched cause their identity on the internet is not known.
  2. Perceived Obscurity
    Though, websites like Facebook usually do have your real name, people seem to think that there is still a sense of obscurity/anonymity. People seem to think that their friends or family on Facebook won’t pay attention to all things that he/she posts on other pages.
  3. Perceived Majority Status
    When people think they are in the majority of a certain statement/phenomenen/etc. they will more freely express their opinions about a certain topic.
  4. Social Identity Salience
    Some people behave differently on social media then in real life. Julia might be very shy when she is with you in class, but might me one of the most offensive football hooligan. This is called deindividuation
  5. Surrounded by friends
    On sites like Facebook, you are most definitely surrounded by friends and family. People seem to have a sense of security when you share your opinions about a certain topic when you are ”surrounded by people you know”
  6. Desensitization
    Over time, we may get desensitized to the online environment. Whereas once we would have thought about the consequences of what we posted, now we just spout without thinking about it. We may see so many nasty comments that we think making one ourselves is no big deal.
  7. Personality Traits
    Some people are just outspoken by nature and have no sense of empathy. Other tend to believe that they are morally right than others.
  8. Perceived lack of consequences
    Some people just think that because it’s on social media, nothing wil happen and there will be no consequences. Those people are wrong, cause the Internet is not going anywhere and even know when you delete something, somehow it will always be traceable.

What do you guys think? Why do people tend to behave differently on social media than in real life? What goes on in the mind of these ”so called trolls”? Leave a comment 🙂

Who’s down?

Google and social media, a combination not so succesfull at the moment. But that’s going to change in the future, google believes. ‘Who’s down?’, a new application made by google will be the first step in the right direction. Who’s down connect people to do things. That means literally all things. If you want to find someone to eat mexican food with, who’s down is the social platform to be.

Let’s look at all the social media platforms Google has or had:

  • Orkut: a social media platform that was most of all succesfull in Brazil and India. Nowadays people rarely use it since Facebook entered those markets as well.
  • Dodgeball: A social media platform that was local and meant to stalk your crush.Like Latitude a big failure.
  • Google Buzz: a social network that connected gmail users. A big failure that was shut down after a year
  • Youtube: A video sharing platform that is really succesfull. Everyone should know this
  • Google+: a network that is kind of succesfull. It links all of google like android and Youtube. Google says that there are almost a billion accounts but i really doubt this.

So Google has not been that succesfull in social media except for Youtube. There is no real competitor for Facebook and twitter and maybe google finally anowledges that they can never make one as succesfull as Twitter and Facebook.

I see chances for new social media platforms if they are more specialised like Snapchat, which is just for sharing pictures for a short amount of time, and pinterest. That’s why i like the idea of Who’s down. It doensn’t focus on the majority of people using social media but just on the people that are lonely and want to do something together.

How do you guys feel about this new application. Would you use it?

Rafael Bueno de Oliveira

http://www.telegraaf.nl/digitaal/24687303/__Google_laat_mensen_via_app_dingen_samen_doen__.html

http://www.adweek.com/news/technology/look-back-googles-history-social-media-failures-158700

Advergaming; a new way to advertise

A few weeks ago i read an article about advergaming. At first, i thought it was about advertisements in videogames, but then i saw that the actual games were advertisements themselves. By playing them you can earn things like in-game currencies for other popular games like Farmville.

I have played things like Farmville for a while and i know that there where other ways to earn in-game currencies like watching short advertisement videos but this was totally new for me, even thought it has been used since 2007 (wikipedia, 2015). Maybe that’s because Zynga announced that they will be using it, as they are one of the biggest developers in the gaming industry.

The advantages of advergaming for companies are the following:

  • They promote repeated traffic to websites and apps.

  • By being able to play this games with your friends you increase word of mouth

  • They increase brand loyalty

(wikipedia, 2015)

Advertising in gaming traditionally started with the term ‘in-game advertising’. there are two kinds of IGA:

  • static in-game advertising; These advertisements can’t be changed anymore (think about the billboards you see in FIFA)

  • dynamic in-game advertising; These advertisements can be changed

With all the advertising in social media nowadays i’m curious about your opinion. Do you prefer watching a video that is about 30 seconds or do you prefer playing a mini-game for the same amount of time?

Rafael Bueno de Oliveira

http://www.telegraaf.nl/digitaal/games/24597967/__Zynga_introduceert_advergames__.html

https://en.wikipedia.org/wiki/Advertising_in_video_games

Using Facebook to find missing people

There are so many negative stories about social media platforms like Facebook, Twitter and Instagram, it isn’t good for your social life and it will cause cyber-bullying are two negative arguments given about social media platforms. But there are also a lot of positive things on social media. This blog is about one of these strengths of Facebook, searching for missing people through this social media channel. I have chosen this subject because lately I saw a lot of Facebook posts of different police departments about missing children. They asked the followers to share the messages to reach as much as possible Facebook users. I was wondering if all these posts, shares and comments would help to find the missing person. Is Facebook able to help agencies like the Police to find missing people?

Amber-alert in tijdlijn van Facebook

A few weeks ago, when I was looking on my Facebook timeline, I saw a post about a missing girl again. Normally I don’t read the whole story, but in this case it was a girl who lives in the same village as where I live. She had taken the bus and the underground to the railway station Rotterdam Centraal and from that moment she was traceless. This was the second time in a short period that the girl was missing, so her father immediately started an action on Facebook to find his daughter. In one day the message was already shared for over two hundred times and the national media were also posting the story on their timeline. This was astonishing to see how many people helped the parents and the police to find the girl, even in foreign countries people were sharing the posts. And all these shares and media attention through social media led to the fact that the girl was recognized in London and the police brought her back to home.

This is one of the examples of searching for missing people through social media platforms, especially Facebook. It’s incredible to see what the results of the shares and comments are so you can conclude that Facebook is a good method to search for missing people. There are a lot of similar situations and agencies like the police are using social media more and more for purposes like this. These examples shows one of the strengths of social media: together you are stronger!

I think this is a really good alternative for traditional media like sharing printed photos or spread the story through mouth to mouth. In this way the story will reach a lot of people in a very short time, even in foreign countries and that could be the solution as you can see in the example. So in my opinion the police should continue with it, what is your opinion about this?

Sources:

http://tweakers.net/nieuws/103795/facebook-gaat-amber-alert-meldingen-aan-alle-nederlandse-gebruikers-tonen.html

Social Media and Gaming

“Gamers are loners.”, “Gaming is not social.”, “Everything was better in the past.”
In the old days, when kids went to the arcade, they went with friends. These days, kids lock themselves in their rooms alone with their gaming device. That isn’t social, or is it?

Sony and Microsoft don’t agree with these statements. Their latest products, respectively the Playstation 4 and Xbox One, have social media integrated. They blend the online and offline world. For example, when a friend finds a legendary item while playing ‘single player’, the position of this item appears on your single player map too.
While playing a videogame you can also stream your gameplay live. This way your friends can watch you play and via their headsets they can interact with you. There’s even the possibility to aid your friend while using your tablet or phone. (Hunt 2013)

You could say console gamers are finally catching up with PC gamers on the social aspect. Failbetter Games, for example, is pulling people in socially long before Sony and Microsoft did. Failbetter creates unique interactive stories, like Fallen London, “which could be best described as a sort of choose your own adventure story in which you play alongside Facebook and Twitter friends, asking them for help”. (Harper 2013)

Moreover, the crowd-funding website Kickstarter lets both big and small game developers fund their game ideas. This really changes the gaming industry, because fans spread the word themselves via Twitter instead of the developer marketing their games via traditional media. (Harper 2013)

There are countless communities where people spread their love for gaming. People interacting, collaborating and sharing. Building new relationships, maintaining them, even ending some.
It’s like people are all around you, but are they really? Is it the same as having a real person standing next to you, breathing? What is the difference? Do you think people are less social because of these changes in gaming that are supposed to make it more social?

References:
– Hunt, T. (2013) ‘5 Ways Video Game Companies are Leveraging Social Media’. Visited on 4 November 2015 via https://www.socialmediaexplorer.com/media-journalism/5-ways-video-game-companies-are-leveraging-social-media/.
– Harper, E. (2013) ‘Insiders Explain How Social Media and Video Games Are Merging’. Visited on 4 November 2015 via http://sproutsocial.com/insights/social-media-video-games/.