A Traditional Burger or just a Pizza? How do we attract more customers :) ?

Around 25 percent of the catering in the Netherlands doesn’t use social media. In 2015 that’s a large percentage and even 50 percent of the 75 percent does not use social media properly. During the years the use of social media has become more and more important, it’s not only an advertisement tool but you need to create a bond with your customers through social media.

You have a lot of platforms which can be used to to express your restaurant. The first one is WhatsApp, which is forgotten by a lot of restaurants. We don’t want you to stalk your customers, but use WhatsApp to make reservations and even for feedback from your customers. It’s quicker and easier than email or phone calls.

The next one is Facebook, which is a popular one among the restaurant. A lot of them use it to give information about the opening hours and address. Thereby they also post contests to win free lunches or make advertisements about a new product. At the moment a lot of restaurant are glad when they have a a lot of likes, but they forget that comments and shares attract more attention. Create contests where for example people need to tag each other, this will put your company in the spotlights and eventually you restaurant will be showed at the newsfeed of a lot of people.

Besides the traditional sharing and liking on Facebook, the upcoming social media as Instagram and Snapchat are also of great value to the restaurant. Pictures say more than words, that’s the rule where restaurants should live by. Create beautiful pictures of food en drinks and show them to the world. People like colourful pictures, inspiration and passion behind the images. It will create more value to your restaurant. Snapchat can be used to give daily customers a look behind the scenes. Customers love transpiration en thereby they will promote your restaurant more and more off- and online.

Besides the connection with customers it’s also important to be active at social media platforms such as LinkedIn. Expand your network and show what you can offer for other companies, such as lunches. Several companies will try this out and if it goes good, than they will promote it to other companies and your network will expand which will have a positive influence on your image.

With all the social media platforms it’s important you keep your information up to date and you keep interacting with your customers. Good interaction with customers will result in loyalty and free offline marketing and good reviews will attract new customers in the future. The customers should become a fan of your restaurant and thereby it’s important to attract more publicity. One of the ways to attract publicity is by taking part in a contest. An example is ‘The Bogue Gouden Burger Spatel’, which is hold every year in Rotterdam. This contest is about which restaurant has the best burger in town.

You can find more interesting subjects about food and quotes on ‘Foodporno’ and ‘Motivationquotes.co’

IF YOU LOVE BURGERS AND LOVE ROTTERDAM, CHECK THIS VIDEO ABOUT THE BEST BURGER OF 2014 ! ! ! 🙂

(2015, Starboost, http://www.starboost.nl/2015/07/28/toekomst-van-social-media-in-de-horeca/)

(http://www.aandacht4all.nl/de-online-marketing-trends-voor-2015-voor-horeca-ondernemers/)

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Project Marilyn, an Open Source Cancer Research

When I was looking for more information about peer production and open source, I came across a very interesting article. This article is about a project to fight cancer. Did you know that one out of three people will get cancer in their lifetime?

Isaac Yonemoto came up with a solution. This solution is the development of unpatented drugs. These drugs should be sold by pharmaceutical companies for a reasonable price, so that these drugs will become accessible to everyone. The open source software and industry has already proved that patents are not necessary for innovation. Without patent, the drugs are less expensive and it is easier to develop better drugs.

This video will tell you briefly what the project is about:

The Marilyn Project

Marilyn Project is an open source project for developing a cure for cancer. This drug is patent free. You can support this research by donating money or bitcoins. A xenograft experiment will be funded with this money. Xenograft means the transplantation of living cells, tissues or organs from one species to another. Yonemoto can further develop the promising anti-cancer compound 9DS because of this xenograft experiment. This experiment needs to be completed before 9DS can move on to clinical trials. All the data is published online on the site http://www.indysci.org.

9DS

9DS was developed by Barbare Gerratana, a researcher at the University of Maryland. When she took a job at National Institute of Health, she was unable to continue her work. Because she had already published her research without any patent, big pharmaceutical companies were unlikely to sponsor it. However, this unpatented work does have an advantage. Because it was never patented, this work is now in the public domain. Now anyone can work on it, as in open source software. Yonemoto came across this research and continued her work.

Budget

The plan of Yonemoto is to spend the donations on scientific expenses such as materials to produce 9DS. You can see the total budget on the site (http://pledge.indysci.org/liberate-pharmaceuticals). Anyone can donate through money or bitcoins, but also by buying gifts like a coffee mug or t-shirt. It is a type of crowdfunding. Today (18 October 2014) the counter is $ 33.519 of $ 50.000. There are 10 days left.

The question is whether this project will really work. What do you think? Will Yonemoto get the required budget? Or do you think people do not want to donate to an open source project? Would you like to donate yourself? In addition, do you think open source projects like this really work? Let me know!

References:

http://www.wired.com/2014/09/man-quest-open-source-cancer-research/

http://pledge.indysci.org/liberate-pharmaceuticals

http://groups.molbiosci.northwestern.edu/holmgren/Glossary/Definitions/Def-X/Xenograft.html

The Motivations in Peer Production

In open source and peer production, the motivation is significant to achieve the win-win for both the products and contributors. And I choose to figure out the motivations in peer production in this week, and I will discuss the required readings, one related articles and two examples.

The first article is an interview with MySQL chief Marten Mickos sharing the typical culture and motivations in the community. And I will figure out how it works in peer production based on two-factor theory of motivations.

The second article is a experiment of social effects of group size with mathematical analysis based on the blocks of Wikipedia in Chinese mainland. When group size increases, the motivation of a single person to contribute become stronger. It seems to conflict with the social loafing in organizational behavior, but the premises are actually different. And I list out some of the differences.

The third article brought out a model of innovation in open source called the “Private-Collective” model. The authors analysis the initial two models and the new one with concrete explanation and practical examples. When comes to illustrate the “Private-Collective” model, they only outline that the model eliminates the negative effects of the initial two. However, working in open source could also weaken the advantages of the two models.

One article I found related to the subject is a survey from Wikipedia editors. And the results revealed an eight-factor structure of motivation. From the results, no significant difference was observed between individual and social motivations to contribute to Wikipedia. And most contributors on Wikipedia have strong desire of social needs and interaction and enjoy participating in a group, as people are generally social animals.

In terms of examples, I would like to compare two main online cyclopedias in China: Baidu Baike and Chinese Wikipedia. Baidu Baike adopts a scheme of point redemption to reward contributors, which is not on Wikipedia. Baike tends to use more extrinsic motive to encourage users to participate while Wikipedia attracts more contributors out of endogenous motive. Baike Users tend to pursuit the approval from the authorities, who are generally superior and more professional. As for Wikipedia, the relationship between the contributors are more like colleagues working together and coorperating. Baike performs better in explaining civilian and popular items, but also have more concerns with plagiarism. Wikipedia performs better in professional articles but less ordinary netizens take part in.

In conclusion, there are different motivations for people applied to various backgrounds and goals. When we want to motive others in peer production, make sure the steps you take are suitable for the specific contribution group.

References

Turner, P.(2007). Motivation Behind the Peer Production Phenomenon. Online. http://freethinkr.wordpress.com/2007/03/26/motivation-behnd-the-peer-production-phenomenon/

Wikipedia.(2014). Wikipedia:Administrators. Online, last modified on Oct 5 2014. https://en.wikipedia.org/wiki/Wikipedia:Administrators

Baidu Baike.(2014). Baidu Baike help center. Online. http://baike.baidu.com/help

Rosenblum, J.(2012). Advantages And Disadvantages Of Open Source. Online. http://cloudtweaks.com/2012/08/advantages-and-disadvantages-of-open-source/

Suzuki, Y.(2011). Individual and Social Motivations to Contribute to Commons-Based Peer Production. Online. http://conservancy.umn.edu/bitstream/handle/11299/119040/1/Suzuki_Yoshikazu_November2011.pdf

Wikipedia will be stricter on faced accounts

Last week we discussed Wikipedia. In this class we discussed inter alia the quality of this encyclopedia created by many authors. We also talked about anonymous and faked accounts of authors. This week I read an article of a stricter approach of Wikipedia to deal with faked accounts.

At this moment Wikipedia is investigate hundreds of accounts that would be used to change information unlawful. These accounts would be paid by companies to change information at their Wikipedia-page. People and companies who have a Wikipedia-page are not allowed to make changes at their own page. Changes or additions can only be made by experts or on the basis of a source.

The last time, people would be active on Wikipedia in commissioned by companies or organizations to promote these companies. This is in contrary with the policy of Wikipedia.

Wikipedia reports that there are hundreds of these types of accounts active on Wikipedia. Meanwhile, there are more than 250 accounts blocked. The open encyclopedia says the matter of this phenomenon is really high, because it might undermine the reliability of the products. The site asks companies that pay people, to make them to stop.

Wikipedia keeps a closer eye on unauthorized changes and additions. In the coming weeks they come up with the results of this approach.

According to a survey of early this year fewer people contribute to Wikipedia. Since 2007, approximately one third of the editors have stopped.

http://www.nu.nl/internet/3608594/wikipedia-gaat-nep-accounts-strenger-aanpakken.html

10 Best Open Source Projects

So when looking for some information on Open Source Projects, I came accross this article that discusses 10 best projects that are worth joining in. The talk about projects such as Firefox, Ubuntu, Apache or Python – we all heard off, but also about other interesting ones that are worth checking out.

As they say in the article, it is a great opportunity for people to share their knowledge and as a group improve and build something.

If this topic interests you, go to http://www.makeuseof.com/tag/the-10-best-open-source-projects-you-should-be-volunteering-to-help-with/ and deffinitely check out the article!