Social Media and Gaming

“Gamers are loners.”, “Gaming is not social.”, “Everything was better in the past.”
In the old days, when kids went to the arcade, they went with friends. These days, kids lock themselves in their rooms alone with their gaming device. That isn’t social, or is it?

Sony and Microsoft don’t agree with these statements. Their latest products, respectively the Playstation 4 and Xbox One, have social media integrated. They blend the online and offline world. For example, when a friend finds a legendary item while playing ‘single player’, the position of this item appears on your single player map too.
While playing a videogame you can also stream your gameplay live. This way your friends can watch you play and via their headsets they can interact with you. There’s even the possibility to aid your friend while using your tablet or phone. (Hunt 2013)

You could say console gamers are finally catching up with PC gamers on the social aspect. Failbetter Games, for example, is pulling people in socially long before Sony and Microsoft did. Failbetter creates unique interactive stories, like Fallen London, “which could be best described as a sort of choose your own adventure story in which you play alongside Facebook and Twitter friends, asking them for help”. (Harper 2013)

Moreover, the crowd-funding website Kickstarter lets both big and small game developers fund their game ideas. This really changes the gaming industry, because fans spread the word themselves via Twitter instead of the developer marketing their games via traditional media. (Harper 2013)

There are countless communities where people spread their love for gaming. People interacting, collaborating and sharing. Building new relationships, maintaining them, even ending some.
It’s like people are all around you, but are they really? Is it the same as having a real person standing next to you, breathing? What is the difference? Do you think people are less social because of these changes in gaming that are supposed to make it more social?

– Hunt, T. (2013) ‘5 Ways Video Game Companies are Leveraging Social Media’. Visited on 4 November 2015 via
– Harper, E. (2013) ‘Insiders Explain How Social Media and Video Games Are Merging’. Visited on 4 November 2015 via


A Traditional Burger or just a Pizza? How do we attract more customers :) ?

Around 25 percent of the catering in the Netherlands doesn’t use social media. In 2015 that’s a large percentage and even 50 percent of the 75 percent does not use social media properly. During the years the use of social media has become more and more important, it’s not only an advertisement tool but you need to create a bond with your customers through social media.

You have a lot of platforms which can be used to to express your restaurant. The first one is WhatsApp, which is forgotten by a lot of restaurants. We don’t want you to stalk your customers, but use WhatsApp to make reservations and even for feedback from your customers. It’s quicker and easier than email or phone calls.

The next one is Facebook, which is a popular one among the restaurant. A lot of them use it to give information about the opening hours and address. Thereby they also post contests to win free lunches or make advertisements about a new product. At the moment a lot of restaurant are glad when they have a a lot of likes, but they forget that comments and shares attract more attention. Create contests where for example people need to tag each other, this will put your company in the spotlights and eventually you restaurant will be showed at the newsfeed of a lot of people.

Besides the traditional sharing and liking on Facebook, the upcoming social media as Instagram and Snapchat are also of great value to the restaurant. Pictures say more than words, that’s the rule where restaurants should live by. Create beautiful pictures of food en drinks and show them to the world. People like colourful pictures, inspiration and passion behind the images. It will create more value to your restaurant. Snapchat can be used to give daily customers a look behind the scenes. Customers love transpiration en thereby they will promote your restaurant more and more off- and online.

Besides the connection with customers it’s also important to be active at social media platforms such as LinkedIn. Expand your network and show what you can offer for other companies, such as lunches. Several companies will try this out and if it goes good, than they will promote it to other companies and your network will expand which will have a positive influence on your image.

With all the social media platforms it’s important you keep your information up to date and you keep interacting with your customers. Good interaction with customers will result in loyalty and free offline marketing and good reviews will attract new customers in the future. The customers should become a fan of your restaurant and thereby it’s important to attract more publicity. One of the ways to attract publicity is by taking part in a contest. An example is ‘The Bogue Gouden Burger Spatel’, which is hold every year in Rotterdam. This contest is about which restaurant has the best burger in town.

You can find more interesting subjects about food and quotes on ‘Foodporno’ and ‘’


(2015, Starboost,


Engaging Customers and Prosumers – Home Assignment

This week we discussed and read about the different ways to engage with consumers and prosumers. With the progress of Social Media and the Web 2.0 it is becoming easier for companies to have a quick and direct contact with their loyal and potential customers. Experts heavily argue that it is crucial for companies to use Social Media for their marketing strategies in order to be successful (Giamanco & Gregoire, 2012). Why? Simply because that’s where all the customers are. They use it to ask questions about certain products or even to manifest whether they are satisfied or unsatisfied with what the company offers. However, the use of such a platform is a very slippery slope. A simple mistake may lead to disastrous and unrecoverable consequences which will tarnish the company’s image and reputation. As the use of Social Media is unavoidable nowadays, it is imperative for companies to be aware of what makes a post successful or not.

Giamanco and Gregory (2012) explain that is not the company’s role to initiate the conversations anymore, they should rather monitor what is being said on Social Media, and tap in relevant conversations.

Li and Soonius (2012) meticulously scrutinized various Facebook Campaigns which led to an understanding of the different factors which could influence a campaign’s total reach (e.g. time of the day, day of the week, multimedia and quality over quantity).

Li et al. (2014) also discussed what influences a company’s Corporate Reputation on Twitter. This means whether a company meets social expectations regarding the quality of their products and services, industry leadership and impact on society. Their findings highlighted two factors that positively influence a Corporate Reputation; User Informedness and User Engagement.

Even with such guidelines it is possible to make mistakes which might tarnish a company’s image for the years to come. One of the factors that we mentioned was to try and include humor in a Facebook Campaign as it might increases the total reach. However, some jokes can take it one step too far for some. For example, London Luton Airport’s post on Facebook caused quite a stir. Using a picture of a plane which slid off the runway because of ice and killed a 6-year old on board to say that their airport is “super” as they “prevent” such disasters.

There are also quite a few examples of Social Media done right. Taking the example of Evernote (, their Facebook page takes into account most of the factors we spoke about from the articles. Their posts are most of the time concise and composed of only a few catchy sentences. Also, a text is always accompanied by an image, link or video which makes it more interesting to look at. Additionally, on every one of their post customers ask questions about why certain features don’t work and Evernote always answers in a rapid and useful manner, often solving the problem in one go.

HA4: Marketing like a boss!

In 2009 Old Spice launched one of the most viral marketing campaigns ever. Together with the Wieden+Kenny agency they transformed its ‘dull & made for old men’ image to a product made for a young and cool crowd. And they did so in the most awesome way ever, it has proven to be one of the most memorable concepts to this day. The ad, featuring Isaiah Mustafa as ‘the man your man could smell like’, was initially created for the Super Bowl, instantly reaching the target group.

After hitting serious viral levels on YouTube, Old Spice took it to the next level. They invited fans to ask all questions on the Twitter channel. Within days they posted 180 videos with Mustafa answering questions. Some stats at the end of the campaign (true story!)

  • 40 million YouTube views within a week
  • During the campaign 8 out of 11 most viewed clips were made by Old Spice
  • The amount of Twitter followers increased with 2700%
  • Facebook interaction skyrocketed with 800%
  • Web traffic tripled
  • The Old Spice YouTube channel became the most viewed channel
  • A whopping 107% increase in sales
  • Took over the market leadership from AXE

What did you guys think of the campaign?

Homework Week 4 – Engaging costumers and prosumers

For my homework assignment I came up with two examples. The first example that came to mind was the Dutch company Boomerang. The company is well known in the Netherlands for its free cards which you can get at nearly every bar, cinema or school. The thought that advertising should be that much fun, that people come and get it out of the racks by themselves. So how does it work? Well, let’s say you have a company and you wish you could advertise your products or brand, but also like to do that with a humorous twist. The company submits a command to Boomerang, which they will post on their BoomerangCreate platform. About 14.800 creators are registered here (some more active than others), who will start designing. When their creation is done, they can upload it on their online portfolio and after that, the voting begins. Other creators but also non-registered users can vote 1-5 stars for each design. The creations with the most votes can win prizes and might be selected by the client company to end up in the card racks. There’s another fun thing about this concept. On the Boomerang website, you can also select cards to send as an e-card, or even as a real card. And this isn’t even where the fun stops; creations don’t always have to be related to a company’s command, making it the perfect online platform for creative outbursts.

One of the Boomerang cards.

Another example of engaging consumers and prosumers is from the retail company Nike. For years, Nike’s shoes have been popular amongst all ages. Since a few years, they started a new part in their company called NIKEiD. Here you can see and buy all lines of shoes every created by Nike, for men, women and kids. What makes is unique, is that you can customize every shoe you’d want in whatever way you want it to be. Really nothing is too crazy. Glow in the dark leopard print? They have it, they make it. Or do you want a neon yellow sole, left side green, right side pink, red interior with a polka dot and purple shoe laces? Nike has it, Nike will make it. It’s the perfect way to express your individuality and uniqueness through your favorite shoe brand.

NIKEiD Customize your shoes

Homework Assignment: “Thinking of New Chai Flavors and Joining the Army: The Contemporary Prosumer”

According to Diffley et al. (2011), the difference between a consumer and prosumer is that “the prosumer is highly knowledgeable about products and services and can play a key role in improving these products and services” (pp. 49).
Bearing that definition in mind, I have taken two cases as examples. The first one is a platform launched by Starbucks, Consumers can submit ideas for Starbucks to implement, and can vote and comment on each other’s ideas.
The second example is about the campaign by Warner Bros for ‘The Dark Knight’. Warner Bros created a viral campaign that merged the online and offline worlds in a spectacular way, directing their fans to numerous addresses at which they fulfilled tasks in order to join the Joker’s Army. If you are interested, check out and

All in all, both ideas are very successful, but there are some drawbacks to every case. Starbucks needs to be on top of its website in order to prevent customers who have submitted their ideas but received no credit for it from becoming frustrated. In the case of Warner Bros, the fans were not really creating content themselves; however, they were fully engaged with the brand.

I am curious to hear what you guys think about these two examples!



I found an article related to this week’s topic ‘Engaging customers and prosumers’. Prosumer is a combination of producer and consumer. What most people actually don’t know is that they are prosumers theirselves. Think about filling your own car at the gas station and preparing your own food in (modern) restaurants and building Facebook because users give a lot of information that made Facebook so big.

I think there are many pros and cons for this topic. You could say that product will get better because people are more involved in the production process (like giving suggestions).

In this article you will get the chance to see several examples of prosumption and I think this will give you a good preparation to this week’s lectures.

Please note that this article consists of 3 pages!