As we have established, Facebook is the most dominant social media site currently, with over 1 billion active users as of early October this year. However, despite this milestone more and more statistics are highlighting Facebook’s decline in popularity. In a recent survey it was determined that about one third of Facebook users had updated their status in recent weeks and 37% of participants said they shared photos on the site. Each of these figures is significantly lower than they were at the same time in 2014. In 2014 half of participants updated their Facebook status and 59% were sharing their photos. Not only, but in comparison to last year the number of social networks people were part of has also increased from 2.5 to 4.3. This hardly comes as a surprise considering the rising popularity of Instagram where people tend to prefer posting their pictures nowadays. Snapchat is another social media platform where people are able to send pictures and videos, along with alternative competitive social platforms Twitter and YouTube. On top of that, despite Facebook’s strong most recent quarter three earnings, the majority of it came from growth in Instagram and Whatsapp, which the company owns.
After reading these statistics it gives an indication as to why Facebook is continuously trying to push itself into other markets. Within the last year Facebook has broadened its reach by focusing on other features like their messaging app, videos, media and their most recent shopping feature. One way or another for Facebook to remain at the top it of course needs to be innovative and expand its outreach, which finally gives a partial explanation to its behavior in recent years.
However, before you begin to assume that the end of Facebook is near, it’s not. Facebook is still the most used social media platform in the world by a large margin with a user gap of roughly 15% between second place social media app, Instagram. Its overall monthly user rate is 1.39 billion in comparison to Whatsapp’s 700 million and Instagram’s 300 million user count.
As Facebook remains successful at present, it is unlikely that its popularity will diminish anytime soon. At the moment a reasonable explanation is given to understand its recent actions, which personally I think are wise because although it bothers me now that Facebook wants to be everywhere and that it potentially could be. Just like most things there is tends to be an end, and it will be interesting to see where Facebook will go from here. Will its identity as the leading social media hub remain? Will it transition into a leader of another sector? Or will it end all together?
- Facebook has a sharing problem. (2015, November 3). Retrieved November 5, 2015. http://money.cnn.com/2015/11/03/technology/facebook-sharing-down/index.html
O’Reilly, L. (2015, November 5). Here’s what analysts are saying about Facebook’s strong 3rd-quarter earnings. http://uk.businessinsider.com/analyst-notes-on-facebook-q3-earnings-2015-11