Nowadays there are a lot of social media channels through which we can communicate with others. You might have an account on all of them or maybe only on a few. A survey was held among American teens to find out which social media channels are most popular amongst them. A surprising finding might be that Facebook is becoming less popular for teenagers.
The survey included 9,400 teens from 13 till 19 years old, coming from households with an average income of $68,000. Around 56% of the teens were male.
The results showed that Instagram was the most important and popular social media. One third of the teens ranked Instagram first. Twitter ended second in the survey, ranked first by 20% of the teenagers, which is a little better then Snapchat’s 19%. It might be surprising that Facebook is not as popular under youngsters as you might expect. Only 15% of the teens considers Facebook as their most important social network. The results are also in the figure above.
From Facebook’s perspective 15% can be considered as slightly disappointing. However, we must not forget that Facebook bought Instagram in 2012. Even though Facebook is losing interest from teens over the years, the growth of Instagram makes up for this. Facebook’s core audience is getting older and the figure shows this as Facebook was by far the most important social networking site for teens in 2012.
So should Facebook be disappointed with the results? I don’t think so. Facebook still owns the most popular social networking platform for teenagers and has the ability to focus on an older core audience now with their own platform. This gives Facebook the possibility to provide social networking platforms that suit anyone.
So now you know which social media are most popular and important for teens, did you expect this result? And what would be your personal order of social media? And what do you reckon Facebook thinks after seeing the results of this survey?