Early 2014 a new dating app was launched in Paris. Happn is an app similar to Tinder, but it connects with the real world. It connects you to someone you crossed paths with. “Happn is an app for misconnection. You have seen someone who, for some reason, you couldn’t talk to. Thanks to Happn, if the other person has the app, you will be able to find them.” says founder Didier Rappaport, who previously co-founded Dailymotion.
Happn uses the swipe of Tinder. Users swipe to like someone. Besides like, there is also the possibility to send a ‘charm’, which means the other will receive a notification of the like. Today, they have 6.5 million users and they hope to have 10 million by the end of this year. (Telegraph, 2015) The growth is possible because Happn got investments and now is able to expand to Asia and grow in Europe, South America and the United States.
The ‘charms’, I mentioned earlier, are the only way Happn makes revenue. Charms can be bought in packs of 10-300. For 10 charms you pay $1.49, for 300 you pay $23.49. The charms are free for women, just men have to pay for use of it. As this is the way it happens in France, men pay. Tinder earlier came under fire for this way of pricing, when it asked different prices for people over-28 years old.
Besides this, Happn is planning to start advertisements in the app. These advertisements will be based on the user’s location, as Happn follows the location all the time. Another way of income was achieved with Fiat, which let users cross paths with “Mr Fiat and Mrs Fiat” and made them enter in a draw.
The fact Happn shows people based on the places you go, can be seen as intimidating as well. It just takes a few days before someone will say: “So, now i know you cross Kralingse Zoom every wednesday and friday.” Which will be a little creepy in the beginning. Besides this, how Happn differs from Tinder?
Do you think Happn will be a successful dating app for a longer period of time?