Facebook’s big five changes to user profiles

After Twitter and Snapchat introduced new graphic features like auto-play and animated selfie lenses, Facebook decided to get a step ahead in incorporating new graphic features to user profiles. These changes could make Facebook more visually stimulating and appealing, while simultaneously aligning its business with its user experience.

These features include:

  1. Profile Videos
    Facebook users could upload a 7 second new profile video, which will auto-play without sound (unless clicked) on your profile. This will be a great opportunity for users to bring their profile to life.
    I find this new technology very engaging as it can increase creativity of the users and add a new dimension to their profile!

    Profile Videos

  2. Featured Photos
    This feature gives users the option to select upto five featured photos (which could include anything from your favourite activities to selfies) that will appear pinned to a section at the top of their profile. This could provide a better hint to your identity to those considering your friend request or who just met you.
    I believe this feature will also help in easy identification of a user.

    Featured Photos and new Bio description

  3. Temporary Profile Pics
    Users could select a profile picture that lasts for a specified time before reverting back to your previous profile picture. This would be useful for promoting a cause, an event or a special milestone.
  4. Visibility Controls and Bio
    Facebook is adding in-line privacy controls to the ‘About’ information fields which will now appear on the profile immediately below the profile pic (As seen in Image 2). Users could also describe themselves in words within a new 100-character Bio field.
    This feature could help people to easily find friends in a particular demographic area, university, school etc by directly looking into their profile as long as the information is public. Users will also be incentivized to keep their information up to date.
  5. Mobile Design
    The final feature includes making these features appear in a different format by moving things around on the user profile in a mobile-friendly way. This involves enlarging and centring the profile photos/videos.

    Facebook is currently testing these new updates in California and the UK with promises to roll out to users soon.

I believe these changes could have a huge impact on people, as they will start thinking about different and creative ways to express themselves through their user profiles. Brands could make use of these features, and create innovative ways of promotion and advertising. Features such as profile videos and temporary profile pics could enable brands, marketers, event managers etc to generate a shift in online marketing.

My question to you is- as a Facebook user, would these new features cause a concern to your privacy? Since Facebook has a wide range of users from various age groups, how comfortable do you think the users will be in adapting to these changes?






3 thoughts on “Facebook’s big five changes to user profiles

  1. Interesting post!

    I like the new features you’ve described! It’s creative and might help distinguish your profile page from the standard ones. I don’t think that this will cause privacy problems, because you are the one that uploads the information. You don’t have to, it’s optional (if I understand you correctly).

    I do think that the younger generation will adapt faster to the changes, whereas older people might not care about the innovative updates.

    I hope that Facebook rolls this out in The Netherlands soon!

    • I totally agree with the reply above. I like the new features, although Facebook has to be very careful they don’t lose their original focus and atmosphere. I’m afraid, that with the new features, like the first one, “less creative” people will lose their interest in Facebook and will move on to other social media sites. Of course it has it advantages, like mentioned above, it will attract lots of younger people, who are now on Instagram for example. So Facebook has to find a way to keep their old audience and get a new audience within the new features.

      I don’t think that the new features will cause privacy problems. Since you are 100% in control of your own bio, temporary profile pics etc. I actually think the new features will increase your privacy in a way. Since you are more in control of the message you want to give people, you are more in control of the judgements people have about you. Which is a very good thing, if you ask me.

  2. I also agree with the posts. I like the idea of their new features, it is really creative and different. This would lead to more diverse Facebook profile pages. However, just as Tess said, Facebook should be careful that they do not lose their original purpose.

    I don’t think it will cause any privacy problems, because you have to decide yourself whether or not to use these features. Therefore, if people do not want to use these features, they can just choose not to.

    I think the younger group of users can more easily adapt to these changes, as they are more familiar with these kind of things. Older users in general have a harder time adapting to the new digital world, thus, I belief that the younger users can adapt faster to these changes.

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