The Internet is a powerful place where people can literally command others without even knowing it. Does anyone remember the “Dress That Broke the Internet”?
Without knowing it, most (if not all) of us spent some time trying to figure out what color this dress was, and participated in a debate about it – whether this was in person or online doesn’t matter. What matters is that the girl who posted this on Tumblr managed to reach over 21 million people and influenced their actions in some sort of way.
So besides this random Tumblr girl, who really ARE the most influential people on the internet?
We can look at this in a number of different ways. One of them is by looking at who has the most amount of Twitter followers.
Many music artists are on this list, which can probably be explained by the fact that they inform their fans about new songs and albums on Twitter. It’s a very easy social media channel to quickly discover news and never be out of the loop.
Another way we can see who is most influential on social media is to look at which Facebook page has the most likes.
Both lists have Taylor Swift and Justin Bieber. What is it about them two that makes them so popular? According to various websites, they are both very popular because they are beautiful, young, relate to their fans, have built up a very strong and distinct image, and apparently have amazing marketing/PR teams.
Surprisingly, Facebook and Instagram don’t have any companies in their top 10. This suggests that they should do something about the ways in which they use social media. Maybe they should contact Justin Bieber and Taylor Swift for advice?