As I personally thought that The Voice was quite innovative already, I was totally surprised when I heard about Rising Star. Not only was I interested because people are really judged on their singing qualities, it includes some technological innovations as well.
Instead of listening to all the judges and their opinions, Rising Stars enables you to be a judge a yourself! With the Rising Starr app you can easily swipe people to the next round. The swiping aspect of the app reminds me to the Tinder app. In fact you are now doing the same with the performers on Rising Star. If you swipe to the right you’ll vote for the contestant to go the next round. Pretty awesome, right?
Another new aspect is that if the performer gets enough votes, an enormous wall will ‘rise’. But not just a wall. It is an huge video screen that shows both the performer and the viewers at home. The application is linked to your Facebook and Twitter account, so you will see your Facebook or Twitter profile picture on that wall. How cool would it be if you see yourself on national television?
I think that the programme would be a real success in The Netherlands. And I’m not the only one who thinks that, as Joop van den Ende has bought the rights for Rising Star. I think it especially can become a huge success if the app lets you share your judgements on social networks. Nothing takes more up to the trend ‘real-time’ than social media. On one hand, If viewers don’t want to install the Rising Star application, I think they have to make it possible to vote through Twitter, Facebook and Instagram. For example using the hashtag RisingStar and then the name of the contestant. And on the other hand, you can make the app more attractive by adding exclusive content of the show.
The only fault of the American version of Rising Star is that there was not a possibility to vote by texting or calling. There are people that don’t want to give their personal information to commercial companies, they believe it is an invasion on their privacy. When Joop van den Ende is going to launch the Dutch version of Rising Star, voting through texting and calling needs to be possible.