7 Steps to Successful Social Media Marketing

Blog Post Inforgraphic

For this post, I decided to integrate two aspects of this course: application of a tool and external research on social media topics. I found an article in the MIT Sloan Management Review that discussed 7 steps that can help a brand reap greater rewards from their social media campaigns. I have summarized the findings of the report in an infographic, one of the tools discussed by presentation groups in our lecture.


One thought on “7 Steps to Successful Social Media Marketing

  1. I agree with all these steps.
    However, I find the analysis of competitors and negative comments regarding a product or company just as important. By addressing these issues a company can truly have a good effect when it comes to social media activity and it would present the company as a more responsible one.
    What I also find important is establishing communication with the dissatisfied customers and improving their experience, which can lead to them changing their opinion and possibly posting about it online.

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