Whatsapp almost exists for five years now. And during this period of time it recruited 450 million users. The (almost) free application which runs on internet allows you to talk with your friends and family in a chat kind of way. It looks a lot like SMS, except this version does not have the big costs that come along with SMS.
All these users are using Whatsapp for a long period of time now. During this period Whatsapp never had any form of advertisement in it. And for Apple users, such as myself, I only paid 79 cents in order to download it and never had any other payment done. I love the fact that the application is so cheap and does not have any advertisements.
Recently Facebook, the new owners of Whatsapp, announced that they don’t have any short term plans in order to earn money from Whatsapp. However they are talking about short term and not about long term plans. What does this mean for the future of whatsapp?
I personally believe that one day, although it might not be any time soon, Facebook will start with advertisements. And I think that this will be the beginning of the end for Whatsapp. Its users are now so used to now having to deal with advertisements. And I strongly believe that other companies and application developers will advantage hereof, because they will develop something which has the same purpose but without advertisements. Telegram is a strong example for this.
What’s your opinion about this? What will the future of Whatsapp be when Facebook starts advertising on the application?