According to a research from Piper Jaffray, a American investment banking, less than halve of the American teens use Facebook nowadays. For this research he asked 7200 American teens. In spring 2014 he did the same research and then 45% of the teens use Facebook. Facebook was the most social medium but has been replaced by Instagram 76% and Twitter 59%.
Facebook aims to be a multi-sided platform. Age doesn’t matter that much. But when teens leave Facebook there will be less diffusion. If the American youth decides to move to Instagram, Facebook still makes money because they own Instagram. But the problem is that Facebook isn’t really monetizing Instagram yet. And when they move to Twitter, the problem is even bigger.
To make Facebook more popular for teenagers they have to add more features for them. But too many ‘Teenage stuff’ will give Facebook a too childish look and will annoy other users. For example, the dutch social network called Hyves had lots of, personalisation options, emoticons etc. but many people choose to move to Facebook because of the more professional look. That’s why they have to add new features carrefully.
Example of a too ‘childish’ look of a extinct Social network site called Hyves
Have you noticed that Teenagers leave Facebook? Why do you think they leave Facebook? What can Facebook do to attrack more Teenagers? Whats your opinion about this subject? leave a comment below.