Since Apple’s latest launch of iPhone 6 and iPhone 6 Plus, there has probably been no single newspaper, magazine or TV news that would not mention Apple’s newest products. Apple as world’s most valuable company and second most valuable brand does not exist in Social Media. The company has no official profile of Facebook, Twitter, Instagram Google or Pinterest. Yet, everyone talks about Apple! As we have already read in various course materials, businesses become more and more customer-centred and their interaction with cusotmers increases dramatically through Social Media (Li and Soonius, 2012). Therefore even Apple has finally decided to develop digital strategies. The company wishes to engage itself in discussions with customers through social networking sites. Moreover, it claims that traditional advertising is not as effective as it used to be. Currently, the main challenge for Apple is how to enter the world of Social Media and Social Media Advertising.
Do you also think that it is high time for Apple to enter the world of digital advertising and stay in direct contact with customers ? Is brand image and cusotmers’ reputation enough to achieve such great success? Has Social Media and Social Commerce really become such vital parts of business strategy that even Apple cannot avoid “being online”?