More and more retailers are making huge mistakes with some of their pieces. Let me catch you up! Two weeks ago, Zara – the famous fashion chain – was selling a striped shirt featuring a ‘sheriff’ star for children. This shirt caused an explosion of tweets from angry customers. This shirt had awfully many similarities with the shirts of Jewish concentration camp prisoners. Here are some reactions from outraged twitter and facebook users:
Some even made comments that ‘Hitler has found a job at Zara’ which is actually horrible if we consider everything that happened during the war. Of course, after this boom of reactions on twitter and Facebook, Zara came with an apology saying that this was never the intent and that the shirt was based on sheriff look-a-like shirts:
As I mentioned, Zara was not the only one. Urban Outfitters – made this mistake a few days ago. They sold a “Vintage Kent State sweatshirt” with blood spatter on it. As some of you might know, at this university a tragic event occurred in 1970. Four students were killed during protests. So you can see why this piece of clothes was not warmly received by customers of Urban Outfitters. As soon as people spotted this sweatshirt online, twitter exploded – again – with the hashtags #kentstate #UrbanOutfitters. Again an apology followed from Urban Outfitters saying this was a ‘vintage shirt’:
Nowadays, retailers cannot make such mistakes anymore. Their brand image is being damaged by these actions. The power of social media is enormous, just one bad tweet or message can set off a chain of negative reactions. Urban Outfitters directly removed this sweatshirt from their webshop because of these reactions.
Do you think the public is being harsh on such badly made clothes (of course the brands did not make these shirts to link these horrible events) or is it really the fault of the clothing stores? Is it right that Urban Outfitters removed this piece of clothes or should they stay behind their story and try to make the public see that they intended to make a vintage shirt? Let me know what you think!