Probably most of you have been to Starbucks and some of you have been not pleasantly surprised when you received your coffee cup with misspelled name.
Currently trending video on Youtube by comedian Paul Gale “Why Starbucks spells your name wrong” received in 3 days 4 800 000 views. You will see yourself when you watch the video that the point why Starbucks misspells your name is because they want you to talk about it and share it on social media and then again if they finally write it correct they want you to do the same.
After some research it is not clear to me whether the comedian does it from his own incentive or if there is Starbucks hidden behind this. I found questionable that Paul Gale was allowed to use Starbucks logo through the video. However if we leave this behind, we can assume that a simple video even about negative stuff works on sales and gets peoples interest. There are already videos where for example the whole office goes to 5 different Starbucks to see how many times they spell they name correctly.
In the past Starbucks did a promotion with Twitter called Tweet a cup of coffee to your friend. During this campaign the biggest feedback it had was misspelled names. Up to 15% of participants of Tweet a cup of coffee were complaining about the mistakes in their Twitter names.
This issue is all around the social media channels – blogs on Tumblr, hashtags and groups on Facebook called ‘StarbucksSpelling or ‘That’s not my name, Starbucks’. If you find #starbucksfail it contains same number of posts as #starbuckslover on Instagram.
From my personal experience I have worked at Starbucks and after writing a lot of names out of which some of them must have been incorrect I asked myself if you think about how many different names there are and different ways of spelling the names plus the noise which you work at and not to forget different people pronouncing them differently there is of course a lot of space for error. I personally would welcome if Starbucks would drop this rule for its own good and switch to numbers or different more efficient system because I call myself Anna at such situations.
What do you think about the video – do you think it is only a joke or marketing trick? And do you find it nice and personal when you have your name on the cup or does it bother you when you are asked for your name? Let me know!