In 1979 Ben & Jerry’s wanted to thank their customers, friends, family and supporters by handing out a free ice cream cone. This gradually became a tradition and nowadays it’s a huge marketing event that’s difficult to miss. How do they make this such a huge social media success? These little infographics show how they basically took over America’s social media for a day:
As you could see, they eventually reached over 700 million people worldwide, in one way or another. That’s 10% of the world’s population. Do you think these huge advertising campaigns will occur more often, or will people start getting tired of them?