We all know that new technological companies will face challenges how to monetize it´s users some day. Instagram is thinking some time about ads or in generall how to monetize users.
The ads will be shown to american users first but it is not sure when. Guys from Instagram said that they don´t want to piss of their users and for that reason they will test ads and make it happen slowly.
Instagram said that this ad or picture that you can see below will be shown to all american users in their feed
The goal of this is they want users to have hand-on approach to ads and then measure how they will react. Instagram said that the new ads will be different then organic content. New ads will have sponsored statement there.