Homeworkassignment Crowdsourcing and Crowdfunding


There are a lot of examples of crowdfunding. The reason behind this is the fact that crowdfunding is very popular nowadays. But not every crowdfunding project has a happy ending. Not all projects can reach their funding goal.

The first example I want to show is the Ouya gameconsole. With a goal to raise $950.000 in 30 days, it was already a pretty big project. But they never thought it would be so popular, that they raised $8,596,474 when the campaign ended. This was one of the most successful crowdfundingprojects of Kickstarter.

The Ubuntu Edge, a yet to be created and released smartphone by Canonical, tried to raise $32 million in 30 days using IndieGoGo. They never managed to reach that amount, but they do have the record of largest amount raised in a crowdfunding campagin, having rasied a total of $12.8 million.

In this case, the strength of Ouya, was the weakness of the Ubuntu Edge. Ouya had a lower entrance barrier, a better known product and also a much better marketing. The Ubuntu Edge had a pretty good product, but it wasn’t well known due to their operating system. They had a high entrance barrier and their marketing was lacking. The exposure of the Ubuntu Edge was too small, and thus hampering the performance of the crowdfunding campaign.

Want to read the whole story? Click here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s