Nowadays, there are a lot of companies/organizations that use crowdsourcing or crowdfunding. It became a popular concept, and many companies made profit out of it. The examples I’ll discuss are about Lay’s (a crowdsourcing project) and the second is WakaWaka Power (a crowdfunding project).
Lay’s is the brand name for a number of potato chips varieties. Lays wanted to introduce a new flavor of potato chip so they started a campaign ‘Maak de Smaak’ to develop a new flavor in collaboration with RTL 4. The company announced that the crowd could develop a flavor instead of Lays. They asked their consumers to weigh in and share their ideas.
WakaWaka Power is a solar lamp. The WakaWaka is an initiative to help 1.5 billion people around the world who are dependent on dangerous, polluting kerosene lamps. The WakaWaka is the most efficient solar lamp in the world and uses solar cell technology. The lamp can also be used to charge your cellphone or tablet. The company received over €180.000 via OnePlanetcrowd and €300.000 via Kickstarter.
Both campaigns were very successful, but different in their main goal. Lays wanted more consumers and brand awareness. WakaWaka wanted to help other people by raising money for their solar lamp.