Homework assignment: Crowdsourcing


The first example I decided to explore is CrowdSPRING – one of the largest marketplaces for creative crowd-sourced services with almost 150 000 designers which offer great service for amazingly low prices.

Strengths

You get a huge amount of contributors which leads to large amounts of ideas. Pisano and Verganti (2008).

Weaknesses

First, the open model does not identify the best of professionals to deal with your problem. Second, criticizing their 100% Money Back strategy which seems rather unfair for the designers. 

The second example is Trevolta – a crowd-funded travel site. The idea behind it is that travelers are able to submit their ideas and get funded by people who are inspired by them or sponsors who are looking for marketing enhancements or brand awareness.

Strengths

“Travelling for the purpose of doing research for publications, science, education, etc”

Weaknesses

Resembles a lot other projects connected to “random” people going to different places for, mainly, their own benefit and so except for companies who want more marketing or brand recognition, “ordinary” people seem less likely to fund the projects on the principle of “why should I pay for someone else to travel around the world when I have to sit in my office?”. 

 

CrowdSPRING. (2013). Retrieved from http://www.crowdspring.com/how-it-works/

Pisano, G.P. & Verganti, R. (2008). Which kind of collaboration is right for you? Harvard Business Review 86(12) 78-86.

Trevolta. (2013). Retrieved from http://signup.trevolta.com/faq

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This entry was posted in crowdfunding, crowdsourcing and tagged by Iana Petkova. Bookmark the permalink.

About Iana Petkova

Hello there and thanks for stopping by! I'm a market researcher, a painter, a photography enthusiast and maybe a blogger-wanna-be. I love a company with good webcare. I come from Sofia, a gorgeous old city and the capital of Bulgaria but I have lived in creative Rotterdam and probably capital of architecture in The Netherlands for 4 years where I did an International Bachelor in Communication and Media and a Master in Media and Business. I like analyzing and discovering companies' corporate legitimacy and long-term image strategies. I also like traveling and I'm fascinated by social media and its relationship with businesses. I should probably describe what this blog is about but I am having trouble doing so for two reasons: (1) I'm not sure yet and (2) I don't want to put limits to it. My studies have been rather broad, as well as my interests and this blog is rather an expression of a part of me. Please feel free to stick around and share your interests and opinions with me. Iana :)

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