Homework assignment week 6: ‘Diffusion and social influence’


On this weeks topic ‘diffusion and social influence’ I came up with two examples in relation to this topic. The first is Coca-Cola with their ‘Share A Coke’ campaign. I expect that everybody knows it but with this campaign you can press a tag on your can of bottle of coke of find one with a name in the supermarket. Coca-Cola archived very much extra presence on their Facebook page though the campaign. Big strength is that people like personalising things and specially unexpected products like a can/bottle of Coke, which created a big buzz on the social media. But there were very little chances to really make your own tag because there were only a few teams traveling though the country with these machines.

 

The other example is the ‘Must See Map’, which is the possibility for a traveller to send invitations to Facebook-friends to share their recommendations for a specific location with you on a map. Strength is that these recommendations are very reliable for the user. But this campaign didn’t get that much attention compared with Coca-Cola. With this concept KLM lets you simply understand the principles of social influence.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s