The new way of dating

Internet dating used to be a dusty phenomenon but there is a new app in town. A small team in Los Angeles came up with an idea for a simple trendy datingapp, which is called ‘Tinder’. The app is launched in September 2012 in Google Play and in the App Store and became a big success. The app finds out who likes you nearby your GPS location and connects you with them if you are also interested in them. By using Facebook profiles, Tinder gathers the users’ Facebook-friends and his interests (the pages the user likes on Facebook) and match potential candidates to them. The matches are made based on geographical location, number of mutual friends and amount of common interests.  Once two users “like” each other, they are able to chat within the app. It gives users control over who they want to connect with so that they are not constantly bombarded with messages or approached by people they don’t want to match with. Tinder is anonymous in that it does not post your activity within the app on Facebook or reveal your matches and interactions.

Its co-founder, Justin Mateen, doesn’t want to describe Tinder as a dating app. He says his company’s vision was “just to help introduce you to new people.”

“All we’re doing is facilitating an introduction between two people,” says Mateen. “What they choose to do with that relationship is entirely up to them.”

Mateen thinks Tinder is popular because it’s less artificial than other websites, which rely on carefully constructed profiles.

“Tinder really just emulates the way the real world works,” says Mateen. “When you go into a coffee shop, the first thing that you notice about someone is their physical appearance. You’re either drawn to them, or you’re not. If you are drawn to them, you engage in conversation, you look for commonalities, which help establish trust, so things such as mutual friends, mutual interests are good starting points for that.”

So this app is another way to connect people different from the common social networks such as Facebook, Twitter, Instagram etcetera. Still unclear is the future of this app, Tinder may be popular at this moment but will it be as stable as for instance Twitter and Facebook or will it be a short-term trend. Those are questions that can’t be answered at this time but sure is that Tinder and similar apps made a revolution in Internet dating.

For the ones who want to know more, here is a video where Tinder is discussed.

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