I found an article related to this week’s topic ‘Engaging customers and prosumers’. Prosumer is a combination of producer and consumer. What most people actually don’t know is that they are prosumers theirselves. Think about filling your own car at the gas station and preparing your own food in (modern) restaurants and building Facebook because users give a lot of information that made Facebook so big.

I think there are many pros and cons for this topic. You could say that product will get better because people are more involved in the production process (like giving suggestions).

In this article you will get the chance to see several examples of prosumption and I think this will give you a good preparation to this week’s lectures.

Please note that this article consists of 3 pages!


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