Dollar Shave Club is a company who sells razor blades for only $1 a month. ‘Are the blades any good, no.. our blades are f***ing great’. This phrase comes from their campaign. This form of doing a campaign is a good form if you are a startup and you are competing in a competitive industry. Dollar Shave Club market himself on YouTube trough a 2 minute marketing video. By this Dollar Shave Club got over 5 million potential customers.
Check out this video! http://www.youtube.com/watch?v=ZUG9qYTJMsI&feature=player_embedded#!
They now rank on the first page of google.com by typing the word ‘shave’. That’s a very good achievement for a startup company.
In the figure above you can see that this video generated 12.456 links through external backlinks and 1.483 through referring domains. From this I can say that the video is a success. Social media can thus be used for marketing and is a cheap form.