Growing trend: Digital marketing


Latest trends show that luxury brands are more willing to invest in digital marketing to attract affluent audiences. According to 345 luxury goods marketers and their agencies.  “SiSoMo” (sight, sound, and motion) appeal of digital appears to be luring luxury dollars away from glossy print magazines and TV. More than two thirds of those polled mentioned that their  online video and mobile ad budgets will increase in the coming year. 

 

http://www.dmnews.com/infographic-rich-media-shines-for-luxury-brands/article/261231/

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